About Me

I was born in 1971, just near the Adriatic sea in Italy. I started working with computers when I with my first Commodore 64 in 1983 and never stopped. I have an MA in Economics and Business Management and most of my work experience is related to Web development, User Experience and IT. I have worked on and managed many different projects and have been leading teams of techies and creatives for the last 5 years.
Since leaving Italy I have lived in London, Dublin and Geneva. I am Italian and Irish and speak Italian, English and French.
I am married with 3 kids.

Contact Details

Luigi Principi
31 Bernex en Combes
Bernex , 1233 Switzerland


ISO - International Organization for Standardization

Team Leader - Web and Graphic Design 2013-Present

Managing a team of five people responsible for the development and management of ISO’s public websites and production of printed and multimedia communication materials, including a bimonthly printed magazine.
Selected for the ISO Leadership Programme (pdf) for developing the next generation of leaders.

Manager - Web Information Services 2009-2013

Managing a team of three people responsible for the development and management of ISO’s public websites. Successfully managed the redesign of the main site using Responsive Web Design to make it accessible from all devices.

Web projects manager 2001-2009

Responsible for the coordination of all activities related to ISO’s Web site, including maintenance, statistics, management and training of authors and feature enhancement projects. Design and development of user interfaces, templates, graphics and multimedia materials. Also involved in training activities for ICT capacity building in developing countries.

Member of the Pension Fund Board 2010-Present

Staff representative at the ISO Pension Fund Board.

Various clients

Web developer / project manager (Consultant) 1999-2000

Consultant role for different clients. Responsible for managing a small team of developers to produce web applications for electronic document management. Designing the front end and producing GUI prototypes and design documents for clients.

Iomega Corporation

Usability Engineer 1997-1999

Responsible for user testing activities for Iomega Corporation in Europe. An important part in the development cycle of Iomega's new hardware and software products, helping to design and develop products that have been bought by millions of customers across Europe. Assessing users' needs through user visits, usability tests, and surveys. Liaising with different levels of management, and advising on product management strategies that affected the final quality of the product.

Advanced technical support engineer 1997-1999

Working at the Iomega European customer service center to help first level support engineers to solve complex technical problems. Training new engineers on Iomega products and software.


Marche Polytechnic University

Master Degree in Business and Economics 1990-1995

Graduated with a thesis on Islamic Economics - final marks 100/110.
Main subjects studied: Microeconomics, Macroeconomics, Mathematics, Statistics, Probability, Marketing, Finance, Accounting, Law, English, French, Computer Science.

High-school ITC Benincasa

B.A. Computer Programming and Accountancy 1985-1990

Graduated with best marks in school (58/60). Subjects studied: Accountancy, Computer programming, Law, Mathematics, Finance, Banking.


People and team management, front end web development, web content management, graphic design, usability, broad knowledge of various software applications and web content management systems, hardware and server installation and configuration, training design and delivery.


Italian, English and French

Get In Touch.

Luigi Principi
31 Bernex en Combes -- 1233 Bernex --Switzerland
+41 79 250 11 66 --